In the Race for Online Eyes, Obama Crushing Clinton
We've discussed the presidential candidates and their different Web strategies, and came to the conclusion that -- at least on the Democratic side of the race -- Barack Obama had a leg up on his opponents. Well, if you questioned our judgment, then here is numerical proof.
Compete, a Web analytics firm, posted an article to its blog today revealing that when it comes to online voter share, Obama is crushing Hillary Clinton. Just look at the chart above: In overall Face Time (a composite measure of online interactions with a candidate, including MySpace page views, visits to campaign sites, YouTube views, etc.), Obama has Clinton beat by a 4:1 margin. Based on the strength of his speech on race relations, Obama's dominance on YouTube was particularly striking, racking up 539,000 hours of viewing time, roughly ten times as much as Hillary's 53,100 hours.
Unfortunately for Obama, votes aren't cast by the Web savvy alone, and, as we've learned, Ms. Clinton doesn't seem to care about things like mathematical impossibilities.
From Machinist
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